Protecting Your Legacy. Rewarding Your Best Talent.
At New Beginning Financial Group, LLC, we know that your business is likely your most valuable asset. But what happens if the "unthinkable" occurs to a partner or a key employee? We help you use life insurance as a sophisticated financial vehicle to ensure your business remains stable, your partners are protected, and your top talent stays motivated.
Why Strategic Business Insurance is Essential?​
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Most small business owners focus on day-to-day operations but overlook the "structural" risks that can derail a company overnight. Strategic life insurance planning is the "bridge" that:
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Ensures a Smooth Exit: Guarantees a buyer for your shares at a fair price.
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Protects Cash Flow: Provides immediate liquidity to replace lost revenue or find a new hire.
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Recruits & Retains Top Talent: Offers high-level benefits that 401(k) plans alone cannot match.
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Which Service Does Your Business Need?​
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Sole Proprietors: Need a One-Way Buy-Sell with a key employee to ensure the business can be sold for its full value to support their family.
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Startups & Tech: Need Key Person insurance to protect investors and maintain operational continuity during a loss.
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Mature Corporations: Need Executive Bonus or Deferred Comp to stay competitive in the "war for talent."
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Professional Insights: The Value of a Valuation​
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Before implementing these strategies, your business must have an accurate Business Valuation. We recommend reviewing your business value every 2–3 years to ensure your Buy-Sell agreement is adequately funded. Without an up-to-date valuation, your family could be left underpaid, or your business could be over-leverage
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Our Specialized Business Solutions
Schedule a Discovery call with a Financial Planning & Wealth Management Professional - Ask for a Business Continuity Audit
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Buy-Sell Agreements (The "Business Prenup")
- ​​What it is: A legally binding contract between owners that dictates what happens to a partner's shares if they die, become disabled, or retire
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How it works: Life insurance is used to fund the agreement. When a partner passes, the policy pays out a death benefit, which the remaining owners use to buy out the deceased partner's heirs at a predetermined price
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Who needs it: Any business with two or more partners (S-Corps, LLCs, Partnerships).
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Key Person Insurance
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What it is: A policy taken out by the business on the life of an indispensable employee (or the founder) whose absence would cause a financial crisis.
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How it works: The business owns the policy and is the beneficiary. If that person passes away, the cash infusion helps the business pay off debts, handle a dip in sales, and fund the search for a replacement.
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Who needs it: Businesses where one person holds the primary "secret sauce" or key client relationships.
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Executive Bonus Plans (Section 162)
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What it is: A way to reward top performers by paying for a permanent life insurance policy on their behalf.
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How it works: The business pays the premiums as a bonus to the executive. The executive owns the policy and its growing cash value, while the business gets a tax deduction for the bonus paid.
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Who needs it: Companies looking for tax-efficient ways to "handcuff" top executives to the firm.
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Nonqualified Deferred Compensation (NQDC)
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What it is: A plan that allows high-earning executives to defer a portion of their income—and the taxes on it—until a later date (usually retirement).
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How it works: The business often uses a life insurance policy to "informally fund" this future obligation. The policy's tax-deferred growth helps offset the eventual cost of the payout.
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Who needs it: Profitable businesses that want to provide retirement benefits beyond the legal limits of a standard 401(k).
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